Yesterday morning I saw a commercial for PUR water filters, and I discovered that along with all the A-list celebrities, the company is also in the fight to save Africa. PUR wants to save lives in Kenya by providing them with 50 million liters of clean water through the Children’s Safe Drinking Water program (CSDW).
In its own right, PUR is like a batch of celebrities because I’m sure just about every one of the rich and famous class has purified water systems in their mansions.
The commercial is intriguing in a way that you feel obligated to sympathize with the Kenyan children, and at the same time, compelled to buy a purifier for yourself.
I am surprised, though, to see that the children on the commercial are smiling, displaying their gratitude for the clean water. Normally, they would be shown in a terrible light—standing or sitting, looking pitiful, with flies all in their faces and on their bodies. I think the fact that PUR avoided this look attracts more buyers.
PUR is promoting a great cause, but it is clear that the company wants more publicity, more sales.
On the program’s Web site, it tells how a donation will be made to provide Kenya with clean drinking water every time someone buys any PUR product.
This is all fine and dandy, but it does not say HOW MUCH will be donated!
This is a big clue to show everyone that they are only trying to boost buyers to buy their products.
Some people are easily persuaded by emotion alone, so telling them that they will be helping a country where hundreds of thousands of children die each year from diseases because of no clean water to drink will definitely win them over.
In its own right, PUR is like a batch of celebrities because I’m sure just about every one of the rich and famous class has purified water systems in their mansions.
The commercial is intriguing in a way that you feel obligated to sympathize with the Kenyan children, and at the same time, compelled to buy a purifier for yourself.
I am surprised, though, to see that the children on the commercial are smiling, displaying their gratitude for the clean water. Normally, they would be shown in a terrible light—standing or sitting, looking pitiful, with flies all in their faces and on their bodies. I think the fact that PUR avoided this look attracts more buyers.
PUR is promoting a great cause, but it is clear that the company wants more publicity, more sales.
On the program’s Web site, it tells how a donation will be made to provide Kenya with clean drinking water every time someone buys any PUR product.
This is all fine and dandy, but it does not say HOW MUCH will be donated!
This is a big clue to show everyone that they are only trying to boost buyers to buy their products.
Some people are easily persuaded by emotion alone, so telling them that they will be helping a country where hundreds of thousands of children die each year from diseases because of no clean water to drink will definitely win them over.
2 comments:
Who knows whether or not companies truly mean their message of sharing and equality when they ride the humanitarian bandwagon?
You're right. That's the whole point of my blog, because we never know what the hidden agendas are....
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