Somalia-born model Iman Abdulmajid, in response to the AIDS pandemic in Africa, is the global ambassador for Keep a Child Alive (KCA). Big names in Hollywood have been throwing A-list parties to benefit the growing organization. The latest bash: shoe designers Elizabeth Rickard and Binith Shah along with actress Jessica Alba on Jan 24 at Iconology, an up-scale boutique in Los Angeles, C.A.Alba hosted the cocktail party, where the Rickard Shah limited edition Icon Collection was launched. Twenty percent of the proceeds from the shoe sales will go towards the benefit of KCA.
Abdulmajid, being from Africa, has ties to her homeland and giving back should be her top priority; I see her humanitarianism as truly genuine.
Contrarily, Rickard and Binith are only concerned with selling their new line of shoes. Only 20 percent goes to KCA? Come on, why not 50? Why not 35 percent at the least?
It is clear that their hidden agenda is not so disguised, but it seems to me that Alba—out of the three—is more real with hers, even though I don’t think she would have agreed to host this party if Payless shoe stores were involved instead of Rickard Shah.
Alba comes off as a bit more real to me because the write-up about the party on the Rickard Shah Web site says that she personally chose to partner up with KCA for the event.
She is just another well-known name added to the sign-up sheet to save Africa.
I am not knocking her for her efforts, but what else has she done besides hosting the party to give back to the “hot spot” Africa?
How often does Rickard Shah throw celebrity parties to benefit KCA? How about for other organizations?
These are questions Hollywood-turned-humanitarians do not answer when they announce that they have recently done something to help what used to be known as “the forbidden continent.”
Why not give and keep giving, extend a hand and leave it in?
Then, the world would be able to see some authenticity in their contributions.
3 comments:
This seems to me like a pretty good area/topic to blog about, India.
It will continue to improve your writing skills, and you and I will probably learn a lot about the situation regarding celebrities helping Africans.
One suggestion: Make your blog easier to read; hard for me and for others to decipher that white type. Just keep it simple--black type with a white or light background is easier on the eyes.
Good luck!
I agree with you India. A lot of celebrities are quick to run and organize charity events and funraisers, but I know not all of them are truly genuine. I believe that some are more concerned on having a good image, then actually being concerned with benefiting somebody else out of the goodness of their heart.
That's why I wish any of my SUPERSTAR uncles would have went PRO....(R.I.P. Uncle Q-the best basketball player the whole SC has ever seen)! BECAUSE I WOULD HAVE HAD BIG MONEY TO DONATE and I would be truly genuine...Oh, believe me--I know what struggling means because I used to live it....so I can see things in a way that people who've always known wealth can't.
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