Well, it looks as if Bono IS trying to boost his image and promote his campaign after all.
According to the U.S. advertising trade magazine Advertising Age, the (RED) campaign only raised $18 million, while it spent an estimated $100 million on an international profile boost.
“Weeds” star Mary-Louise Parker jumped to Bono’s defense in the accusations. She said she is also a campaigner for AIDS.
In the press releases, Parker told critics to get off Bono’s back.
“It’s hard, and I’m sure people always have the greatest intentions,” she said.
Parker said Bono is a major philanthropist with good intentions, and I agree that he is certainly out to do something great for the good of humanity.
2 comments:
I think that this is a interesting article. If you think about it logically though, it takes quite a while for campaigns to get funds raised for different organizations. In other words, we have little time to help these people who are suffering but if people would get off of their lazy asses and help others less fortunate and people who need medical attention, then possibly we could kill Aids one day at a time. It's better to do something than nothing right?
You are so right Dee! Why are they worrying about how much money (RED) is using to promote themselves as long as they are raising money and helping people? You know no matter what people do, whether it be good or bad, people are going to try to bash it...
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